The goal of online marketing is to promote your brand on the internet, increase website traffic, and turn website visitors into your customers. The combination of different online strategies will launch your brand into the top positions in the search engines. You will create strong positions and greater brand credibility. You can safely trust us to apply our knowledge and skills in developing and implementing online marketing strategies for your business.
Search engine marketing (SEM) includes two components SEO (Search Engine Optimization) and PSA (Paid Search Advertising). Proper SEO implementation will lead to more organic visits that are completely free of charge. The PSA method will also help you get visits from search engines, but for each one it pays for search engines.
Before taking any SEO action on your site, you must be sure that it is well optimized and that you have done the minimum to get better results. Our recommendations are first to check that all titles and meta descriptions are completed. Also, remember the Alt tags for photos, which must be written and not repeated.
Keep in mind that if you decide to make changes to your site for SEO purposes, they will not be taken into account immediately by Google or other search engines. You need to be patient and keep track of the ranking of your pages that you are optimizing in the Google Search Console.
Once you have a well-optimized website with interesting information, the next step is to advertise it on Social Networking. This is the second strategy in online advertising. This method has two goals:
Reach a large number of targeted audiences who are interested in your products and subsequently become your real customers;
Get more visit from social networks on your site from potential clients who are interested in content on your site and brand.
You can engage a large audience by building a good presence on social networks such as Facebook, Instagram, Twitter, Pinterest and more. by posting useful and interesting information. This will also attract more people interested in your website and in particular the products / services you offer.
It’s not an easy process, but the nice part is that the traffic generated by social networks is from visitors who have the potential to turn into real customers. Keep in mind that it takes time, and if you don’t have one, Coonecto specialists will take care of creating your SMM campaigns and strategies.
If you have a physical address (office, office, studio …) local SEO will increase the number of your clients. The goal is to rank better in search engines. With a well-organized SEO locale, your site will come first when customers add to the keyword and location (eg Kids Center in Burgas).
There are practices and rules here that you must follow to prove to search engines that your site contains useful information and should be ranked first.
Through the local village, your visitors will be able to find you on the map before they enter your site.
SEO optimization has many advantages:
More real traffic to your site.
More phone calls.
Significantly less competition
Cheaper and with faster results.
Visitors who find you in local results tend to act more often than others.
Contact the Coonecto team to put your business on the map!
Content is what will help you reach loyal customers. If the lyrics are compelling and interesting it will be shared and will lead to more sales.
The goal is to create high quality content. This is the content that readers will be looking for, will want to read, and it will influence them to become potential and accordingly real customers.
Content, in addition to being useful, must be meaningful. Don’t be fooled by having a lot of text on your site. It is important that it be meaningful. Posting a lot of texts to mislead search engines until a few years ago worked fine, but it no longer makes sense. Now the quality of the text is more important than the quantity and this definitely has a greater effect on search engine positioning.
Use content marketing to increase the target audience of your site.
Mobile devices are already changing the rules of the game. They allow users to access almost anywhere and communicate through images, direct calls, video and games. Internet search through these small and convenient portable devices has increased many times over the last few years.
The increase in traffic coming from mobile phones is not at all overlooked, and good marketers know very well that mobile marketing is needed because mobile searches are somewhat different from desktop computers.