Facebook is not a platform for selling products or offering services. Facebook is a social network where companies can communicate with their customers. Facebook is a platform through which companies can understand the needs and wants of their fans, current and future customers. Use Facebook to turn your fans into your loyal friends, after which they will become your followers and gradually become loyal customers. Every business needs to build their Facebook Marketing very carefully.
Definitely “YES” Facebook ads work. But it’s important to understand how you can use them to reach the right audience and quickly turn your fans into your customers.
Have you been paying attention to Facebook ads. They seem to be made just for you. When you like a page, a post, or a group with a particular topic, you are already showing Facebook what your interests are. If you are responding to a page or post about music, sports, or shopping, then the ads you see will focus on those topics. This is because you have already provided Facebook with valuable information about yourself, and it will be used by the social network to target business advertising campaigns.
It depends on your business and your goals whether Paid Facebook advertising campaigns work. The conversion rate of a Facebook ad is 9-10% on average.
Facebook ads cost money. The social network is a big player when it comes to getting consumers to buy your product.
One of the great advantages of Paid Facebook advertising is that you can reach a group of people with specific interests. When choosing your audience, you can target your ads to people based on different characteristics – demographics, location, interests, even people who have already visited your site. But even more interesting and useful is that you can target your ad to a personalized audience based on industry, jobs, relationships, life events, and more.
For example, if you share an important event in your life on Facebook, such as the birth of a child, you will immediately start seeing ads for baby clothes, toys and baby accessories.
An additional feature of Facebook ads is that you can upload a list of emails or phones to your existing customers whose information you took offline and access the Facebook ad with them.
From the Facebook platform, you can get the code that is placed on your website. This is a Facebook Pixel and through this you will target ads to people who have already somehow interacted with your site. Take advantage of these features to achieve a more effective Facebook ad.
- Facebook Image Ads
You can turn any post with photo and text into an ad. Here, just like with all other types of ads, you should make sure that the text does not exceed 20% of the area of the photo.
- Video Ads
This is another option on Facebook. Within the platform itself, there is an option to create or upload a video ad. But in both cases it is quite effective advertising and at the moment lower in price.
- Carousel Ads
Here you can select up to 10 pictures and arrange them one by one or make a video of them.\
- Slideshow Ads
Like slideshows, this ad format lets you link different photos or videos to convey your message and direct people to any landing page.
If you want your ads to be more creative you can use the Facebook Creative Hub tool on Facebook. It has many layouts to create the perfect ad. The most important thing to consider is how you would engage your customers to achieve the goal of the Facebook advertising campaign.
This, of course, is entirely up to you. You can set your Facebook payment to a campaign for a certain period or set a daily limit. The Facebook ad is being auctioned. This highest quality, best-value-priced ad is shown and interacts with the audience it shows. The more interactions there are, the more the ad is displayed and the less you pay for it. But this is the ad testing and monitoring process that you should do with any Facebook advertising campaign. Secondly, it depends on how much you pay to show your ad on Facebook is your industry, the amount of time the ad is posted, the purpose of the ad.